Berlin Dunk

In December 2017 Nike Sportswear launched a hyperlocal Berlin version of the iconic Nike Dunk Low. The inspiration behind the product are the iconic concrete buildings created for social housing all across Germany, widely known as “Plattenbau”.
A strong social symbolic is a duality of hope (TRAUM) and fatality (TRISTESSE) and we played on that yin/yang dynamic in the event and manifesto film, to celebrate the coming together of those two icons, respecting the cultural heritage and bridging the gap from past to future.
Client: Nike
In Collaboration with: unfun.