Hot Country 

To launch the flagship country music playlist, we created the biggest fan art ever: 4 massive real-world crop circles.
A TVC airing on ESPN Saturday Game day, OOH and 3 of the biggest country music superstars pushing them out on their channels generated excitment around the playlist. 

with Luke Bryan, Chelsea Ballerini, Jason Aldean.
Client: Spotify
In Collaboration with: Martin Berggren / Cecilia Azcarate
Directed by: Jonny Mass