2017 Grammy Awards

The Grammys were back in NYC for the first time in a decade. We decided to honour the Best New Artists nominees, to welcome them to NYC with an MSG takeover and event with performances by each and every one of them on the night before the ceremony. We let their fan data do the talking, to congratulate the artists on this huge accomplishment.

with SZA, Julia Michaels, Khalid, Lil Uzi Vert, and Alessia Cara.
Client: Spotify
In Collaboration with: 
Felipe Rocha/Cecilia Azcarate/Rainy Fu