Apple News


Our goal was a campaign that redefines the power of digital news, that makes news truly matter again, celebrating it at its visceral, visually arresting best We collaborated with such high profile publications as Vanity Fair, CNN, Wired, Vogue and more that are curated for you, marrying the visual universe of each publication with the Apple News user interface.
Within four weeks, we achieved 28,516,000 impressions across all print publications; 1,686,008 digital impressions; 95,511 clicks; and 284,139,000 total OOH impressions across San Francisco, NYC, and Chicago and London.

A series of pre-roll videos directed by Matthew Frost illustrated the highly personal journey of each Apple News user.
Client: Apple
In Collaboration with: Verena Michelitsch / Thorbjørn Gudnason / Cecilia Azcarate / Erica Bech
Directed by: Matthew Frost